Who We Are

The National Rental Home Council (NRHC) is the non-profit trade association of the single-family rental home industry.

The NRHC supports efforts to strengthen neighborhoods by filling an important need in today’s growing rental housing market. As more Americans choose to rent, our members are providing high-quality homes for lease in safe, desirable neighborhoods, offering access to good schools and a suburban lifestyle that might otherwise be out of reach.

The NRHC represents the owner-operators of these professionally managed homes and the vendors and service providers who support the industry.

Click here to learn more about the industry.

What We Do

The NRHC educates the public, the media and policymakers about the economic value of the single-family rental market and the benefits of large-scale, professionally-managed rental homes.


  • Shapes industry standards through our Operational Guidelines and Terms & Definitions reports;
  • Leads engagement in advocacy through conversations with the Administration and other thought leaders; and
  • Provides research and resources to help educate policymakers, investors and the media on the single-family rental industry.

The NRHC’s six committees – Communications, Finance, HOA + Legal, HR, Operations and Technology – drive the NRHC’s initiatives and work to develop agendas that promote industry collaboration and share best practices.

NRHC Leadership

David Howard, Executive Director

David Howard serves as executive director of the National Rental Home Council, the nonprofit organization representing the interests of the single family rental home industry. In this capacity, David is responsible for managing all aspects of NRHC’s operating priorities and directing the organization’s legislative and public policy objectives.

Prior to joining NRHC, David served as chief development officer of the Home Builders Institute (HBI), the workforce affiliate of the National Association of Home Builders (NAHB), where he was responsible for the organization’s overall fundraising, business development, constituent outreach operations, and government affairs activities. In this capacity, David also had oversight for the strategic management and implementation for all philanthropic and corporate fundraising and development programs.

David has also served in executive roles at the Urban Land Institute (ULI), an international research and policy organization supporting sustainable urban development and responsible land use practice; and the National Association of Real Estate Investment Trusts (Nareit), the trade association representing the REIT and publicly traded real estate industry.

Get in touch with David:

Email: dhoward@rentalhomecouncil.org
Phone: 202-679-7496

President: Kevin Baldridge, President, Tricon American Homes

Mr. Baldridge is President of Tricon American Homes. In his role, Kevin is responsible for the company’s overall operating activities, including acquisitions, renovations and property management. He also establishes and carries out the vision and strategic direction of the organization and serves as the company’s liaison to Tricon Capital Group, TAH’s parent company.

Prior to joining TAH in May 2015, Mr. Baldridge served as President of Irvine Company Apartment Communities, overseeing all property operations, asset management, and acquisitions. Prior to his time with Irvine Company, Mr. Baldridge served as SVP for General Investment and Development in Boston.

Mr. Baldridge serves as President of the National Rental Housing Council, a non-partisan organization dedicated to advocating on behalf of the single-family rental industry. He has also held board positions on the National Multifamily Housing Council, the California Apartment Association, Serving People in Need, Families Forward, and JSerra High School.

Mr. Baldridge holds a degree in Economics from the University of California, Los Angeles (UCLA), and a M.Sc in Finance and Accounting from the London School of Economics (LSE).


The NRHC operates six committees that serve as working groups to advance and promote the association’s priorities. The committees meet on a regular basis and report quarterly to the Executive Board.

Communications & Marketing

Chair: Nicole Conniff, Marketing, Tricon

Mission: This committee identifies strategic communications opportunities for the NRHC through proactive education about the industry and assists with press inquiries. Additionally, the Communications and Marketing committee shares best practices, aggregates examples of ways the industry gives back to communities, offers ideas on branding and effective uses of social media, and develops content for the NRHC newsletter.


Chair: Chris Lau, American Homes 4 Rent

Mission: The Finance committee handles issues related to capital markets and financial reporting, including: an ongoing effort to standardize industry terms and definitions; facilitating engagement with government agencies and government-sponsored enterprises (GSEs) such as the Federal Housing Finance Agency, Fannie Mae and Freddie Mac; improving SFR securitizations; and engaging with Rating Agencies, academic researchers and other thought leaders.

Human Resources

Chair: Sherrie Suski, SVP, Human Resources, Tricon American Homes

Mission: The HR committee seeks to highlight best practices in the field of human resources for use in the single-family rental industry.

Legal and Homeowners Association

Co-chairs: Mark Solls, EVP and Chief Legal Officer, Invitation Homes; Monica Adams, Senior Director, Compliance, Invitation Homes

Mission: This committee provides strategies to manage legal issues, and reviews HOA and municipality issues affecting the single-family rental housing industry. The committee is tasked with identifying ways the industry can work together to address these issues and highlight how the industry is an important part of the communities in which it operates. Members also discuss best practices for handling issues shared throughout the industry.


Chair: Jules Perera, VP, Technology, Progress Residential

Vendor Chair: Merrick Lackner, Rently

Mission: This committee is focused on knowledge sharing and education, working with vendors to identify industry best practices and identifying technologies that will innovate the single-family rental industry. The group also strategizes on ways to solve shared technology issues, such as integration.


Chair: Alan O’Brien, Executive Vice President of Operations, Tricon American Homes

Mission: This committee is tasked with all aspects of operations throughout the industry, including vendor engagement, renter experience and customer service, development and deployment of technology, asset maintenance and preservation, and more.

Newsletter Rate Card

NRHC Weekly News Ads

Increase your visibility with NRHC member firms and their employees by advertising in the NRHC Weekly News. This digital newsletter provides you with a platform to connect with members every week. Your ad will link to your website home page or any other web page you choose. All ads for the newsletter should be 580 px x 100 px and hi-res (300 dpi) GIF and JPEG files. Digital files should not exceed 60KB.

Please email art work to Kelley Short.