SFR Virtual Leadership Day

July 14, 2020

The National Rental Home Council (NRHC) will host its first virtual SFR Leadership Day on July 14, 2020. The event will feature a dynamic lineup of online video sessions with accomplished industry, public policy, and market research experts. CEOs from the SFR industry’s leading companies will share thoughts and insights pertaining to the state of today’s rental home market. Policy professionals will discuss the latest priorities and trends impacting the housing market.


Leadership Day Kickoff with David Howard, NRHC’s Executive Director
Sponsored by
Housing Priorities in the Age of COVID: A Discussion with Alfonso Costa, Deputy Chief of Staff at the U.S. Department of Housing and Urban Development (HUD) Alfonso Costa will join NRHC’s Executive Director for a conversation about housing policy and priorities. HUD’s mandate to strengthen local communities has taken on new urgency and meaning during the COVID crisis. Deputy Costa will discuss the Department’s efforts to promote housing affordability, community revitalization – to include specific activities encouraging investment in Opportunity Zones, and regulatory reform.
Moderator, Mark Solls, Executive Vice President & Chief Legal Officer, Invitation Homes
Sponsored by
Market Commentary on the Demand for Rental Housing: A Presentation by Adam Ducker, Senior Managing Director, RCLCO Families have long been an important driver of demand for quality, affordable single-family rental homes. A new publication from the Urban Land Institute and market research firm, RCLCO, reveals the demographic underpinnings of this demand and highlights the significant growth trends expected impact the rental housing market in the years ahead. More information on the publication, Family Renter Housing: A Response to the Changing Growth Dynamics of the Next Decade, can be found at
Sponsored by
Industry CEO Session I: Building the Business – Opportunities in SFR

Thibault Adrien

CEO, Lafayette Real Estate

Scott Kelly

President and COO, Conrex

Dana Sprong Co-founder and Managing Partner, VineBrook Homes
Moderator, John Burns CEO, John Burns Real Estate Consulting
Sponsored by
Industry CEO Session II: Operating at Scale – A Large Company Perspective
Kevin Baldridge President, Tricon American Homes Chaz Mueller CEO, Progress Residential Dave Singelyn CEO, American Homes 4 Rent Dallas Tanner President and CEO, Invitation Homes
Moderator, David Howard, Executive Director, National Rental Home Council
Sponsored by
Industry CEO Session III: Anticipating Tomorrow – The Future of SFR
Gary Beasley
CEO and Co-founder, Roofstock
John Hope Bryant Chairman and CEO, The Promise Homes Company Colleen Keating CEO, FirstKey Homes Chris Marlin President, Lennar International
Moderator, Rick Palacios, Principal – Director of Research, John Burns Real Estate Consulting



Thank you to the sponsors

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